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Friday, June 13, 2008

Strategic Communication

What an interesting term. How to define it? Let's dissect.

From Merriam-Webster
Strategic:
1: of, relating to, or marked by strategy
2 a: necessary to or important in the initiation, conduct, or completion of a strategic plan
b: required for the conduct of war and not available in adequate quantities domestically
c: of great importance within an integrated whole or to a planned effect
3: designed or trained to strike an enemy at the sources of its military, economic, or political power

Communication:
1: an act or instance of transmitting
2 a: information
communicated
b: a verbal or written message
3 a: a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior ; also : exchange of information
b: personal rapport
4plural
a: a system (as of telephones) for communicating
b: a system of routes for moving troops, supplies, and vehicles
c: personnel engaged in communicating
5plural but sing or plural in constr a:
a: technique for expressing ideas effectively (as in speech)
b: the technology of the transmission of information (as by print or telecommunication)

Most of the combinations in these definitions would be confusing. It would appear that it primarily means to identify the critical elements of who needs to know what, when to successfully reach your goal.

Doesn't seem that difficult to understand, now does it. For some it seems an impossibility however. There appear to be too many combination options from which to choose. Depending on you occupation within the military, you come away with a different relevence to the term.

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